How website must be visible and easily found?

Having a website is a necessity, but without traffic your investment will remain sterile. You wouldn't put a store in the back of a dead end without signage, so why put up a website that no one can find?

Unfortunately, this situation is common and it is one of the reasons why many websites do not perform to their full potential. Atoupro can help you not only get your products and services online, but also drive a steady stream of traffic to your website.

There are several ways to create qualified traffic: optimizing your natural referencing in search engines, manual submission to specialized Internet directories, creating external links to your site, developing your reputation on social networks, the display of sponsored ads with the purchase of keywords, advertising campaigns on content sites, the referencing of your products in market places (e-commerce) and the implementation of targeted email campaigns.

Don't sit idle by leaving these opportunities to your competitors. The reality is that if you have a product or service to sell, your prospects do their research online, even if the final transaction is completed offline. Your objective must therefore be found when an Internet user searches for a product or service of the type that you market.

All behavioral studies show that 2 out of 3 French people have as a first instinct to search on search engines to find a local service provider or before buying a product in a local shop.

If you don't exploit this contact potential yourself, then your competitors will do it for you!

NATURAL REFERENCING, ADWORDS, E-MAILING, AFFILIATION... SHOULD YOU CREATE TRAFFIC AT ALL COST ON YOUR WEBSITE... OR THINK OF PROFITABILITY?

If you own a service business or a business, you necessarily invest in advertising to make yourself known and develop your business.

Internet marketing solutions are the most profitable compared to traditional advertising media accessible to VSEs and SMEs (excluding TV and radio spots, billboards) such as: printed directories, local press, free newspapers, flyers.

Two strategies are available to you for your advertising campaigns

Audience strategy or REACH

Profitability strategy or ROI

REACH strategy: The objective is to make your brand and your offers known to as many potential customers as possible who are part of your marketing target.

The traffic generation tools offered by web marketing are the best to precisely target your target compared to undifferentiated media such as television, radio, billboards and the press (PQR).

 

ROI strategy: The objective is to make your advertising investment profitable by not exceeding a predefined acquisition cost (CPA or Cost Per Acquisition) for a lead, a prospect, a customer or a sale.

With internet marketing, you can accurately measure the results of your advertising actions, and thus define the best cost/value ratio of the advertising media used.

The objective of natural referencing is to generate qualified traffic on your website by identifying the keywords and expressions likely to generate a good conversion rate in terms of generating contacts or sales on your website.

Natural referencing brings together a set of SEO methods and techniques, (Search Engine Optimization), to improve the visibility of a specific page of a website and its positioning in search engines on the Internet.

We focus our efforts primarily on referencing in Google, which today represents more than 90% of the search engine market share in France and Europe.

There is a wide variety of SEO solutions adapted to all types of objectives and budgets: rewriting and optimizing existing texts, writing custom pages, setting up a blog, setting up a social content and viral marketing, user-generated content (UGC), automatic text generation engines, Video SEO, netlinking, etc.

Natural referencing is a suitable method for an offer of services whose demand is regular and permanent throughout the year.

It takes some time (approximately 3 to 6 months depending on the case) to be visible and to get on the first pages of search engine results, but this registration remains durable with regular maintenance.